5 Marketing Automation Strategies That Actually Work

Marketing automation isn't about removing the human touch—it's about scaling personalized experiences to reach more customers effectively.

Why Marketing Automation Matters

Studies show that companies using marketing automation see:

• 451% increase in qualified leads
• 14.5% increase in sales productivity
• 12.2% reduction in marketing overhead

Let's explore five strategies that deliver real results.

Strategy 1: Welcome Sequence Excellence

Your welcome sequence sets the tone for your entire relationship with a subscriber.

The Perfect Welcome Series:

1. Email 1 (Immediate): Welcome and deliver any promised content
2. Email 2 (Day 2): Share your brand story and values
3. Email 3 (Day 4): Highlight key resources or popular content
4. Email 4 (Day 7): Social proof and case studies
5. Email 5 (Day 10): Soft introduction to your products/services

Strategy 2: Behavior-Triggered Campaigns

Trigger emails based on what subscribers actually do:

• Page visits: Send related content when someone views specific pages
• Cart abandonment: Recover lost sales with timely reminders
• Download triggers: Follow up with related resources
• Inactivity: Re-engage subscribers who haven't opened in 30+ days

Strategy 3: Lead Scoring and Segmentation

Not all leads are created equal. Score them based on:

Engagement Score:

• Email open: +5 points
• Link click: +10 points
• Page visit: +3 points
• Form submission: +25 points

Demographic Score:

• Job title match: +20 points
• Company size fit: +15 points
• Industry match: +10 points

When scores reach your threshold, trigger sales outreach or premium content offers.

Strategy 4: Post-Purchase Nurturing

The sale isn't the end—it's a new beginning.

Post-Purchase Sequence:

1. Order confirmation with next steps
2. Shipping notification with tracking
3. Delivery follow-up with support resources
4. Review request (7 days after delivery)
5. Cross-sell recommendation (14 days after)
6. Loyalty program invitation (30 days after)

Strategy 5: Re-Engagement Campaigns

Win back inactive subscribers before removing them:

90-Day Re-Engagement Flow:

• Day 1: "We miss you" with best content recap
• Day 7: Exclusive offer or discount
• Day 14: Survey asking what they want
• Day 21: Final "last chance" message
• Day 30: Remove if no engagement

Implementation Tips

Start Small

Don't try to automate everything at once. Pick one strategy, perfect it, then move on.

Test Continuously

A/B test everything:

• Subject lines
• Send times
• Content length
• Call-to-action buttons

Monitor and Optimize

Review your automation performance monthly. Look for:

• Drop-off points in sequences
• High-performing emails to replicate
• Low engagement that needs improvement

Conclusion

Marketing automation is a powerful tool when used strategically. Focus on creating value for your subscribers at every touchpoint, and the results will follow.

Ready to automate your marketing? Get started with EmailSendy and access all these automation features today.